{"product_id":"colonial-dames-vitamin-e-moisturising-cream-28000-iu-b0001iu542","title":"Colonial Dames Concentrated Vitamin E Moisturising Cream - 28,000 IU for Dry Skin \u0026 Fine Lines","description":"\u003ch2\u003eHow Vitamin E Benefits Your Skin\u003c\/h2\u003e\u003cp\u003eDiscover Colonial Dames Concentrated — Vitamin E is a fat-soluble antioxidant that helps neutralise free radicals—unstable molecules that can damage skin cells and accelerate visible signs of ageing. When applied topically, it supports the skin’s ability to retain moisture, reducing the appearance of fine lines and promoting a more even texture. The high concentration in this cream (25% vitamin E by volume) provides targeted care for areas prone to dryness, such as the face, throat, elbows and hands.\u003c\/p\u003e\u003ch2\u003eWhat Makes This Vitamin E Cream Different?\u003c\/h2\u003e\u003cp\u003eMost moisturisers contain only a fraction of the vitamin E found in this formula. With 28,000 IU per jar, Colonial Dames offers a potency that stands out. The cream is designed for deep hydration without a greasy feel, making it suitable for daily use. Plus, the brand’s heritage—over 135 years of family ownership—reflects a commitment to quality and care that you can trust.\u003c\/p\u003e\u003ch2\u003eHow to Use for Best Results\u003c\/h2\u003e\u003cp\u003eApply a small amount to the face and throat, refocusing on fine lines, under-eye areas and any dry or irritated patches. Use nightly for overnight repair, or layer under make-up for 24-hour moisture. A little goes a long way—start with a pea-sized amount and gently massage until absorbed. For extra-dry areas like elbows or knees, apply more liberally and allow the cream to soak in.\u003c\/p\u003e\u003ch2\u003eWhy Choose Colonial Daines Concentrated Vitamin E Cream?\u003c\/h2\u003e\u003cp\u003eDry, chapped skin can be a persistent nuisance, especially during the colder months. A potent moisturiser is essential for maintaining a healthy complexion. Colonial Dames delivers 28,000 IU of pure vitamin E per jar, offering intensive hydration for dry, chapped or ageing skin. This rich cream helps restore a smooth, supple complexion while supporting your skin’s natural protective barrier.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eCan I use this cream under make-up?\u003c\/h3\u003e\u003cp\u003eYes. The lightweight, non-greasy formula absorbs quickly, providing a smooth base for foundation or concealer. Allow a minute for full absorption before applying make-up.\u003c\/p\u003e\u003ch3\u003eIs it safe for sensitive skin?\u003c\/h3\u003e\u003cp\u003eThis cream is formulated with a simple, fragrance-free base and is generally well-tolerated. However, if you have extremely sensitive skin or a known allergy to vitamin E, perform a patch test before full application.\u003c\/p\u003e\u003ch3\u003eHow long does a jar last?\u003c\/h3\u003e\u003cp\u003eWith regular daily use of a pea-sized amount, a single jar typically lasts 4–6 weeks, depending on how often you apply it to larger body areas.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThis product is not intended to diagnose, treat,  or prevent any disease. Always read the label and follow directions for use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Colonial Dames","offers":[{"title":"Default Title","offer_id":46714479542433,"sku":null,"price":24.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/0043\/3313\/files\/61VEdXiAs7L._SL1500.jpg?v=1784379346","url":"https:\/\/ukvitalityvitamins.co.uk\/products\/colonial-dames-vitamin-e-moisturising-cream-28000-iu-b0001iu542","provider":"UkVitalityVitamins","version":"1.0","type":"link"}