Now Supplements Calm & Focus with Zembrin® & GABA, Cognitive Support*, Clinically Validated, 60 Veg Capsules

Why Choose NOW Foods?

For over 50 years, NOW Foods has been a family-run business dedicated to providing high-quality natural supplements. Their manufacturing facilities hold GMP certification, and every batch is rigorously tested for purity and potency. When you choose NOW Calm & Focus, you are selecting a product that combines traditional wisdom with modern scientific research.

What Is NOW Calm & Focus with Zembrin & GABA?

NOW Calm & Focus is a dietary supplement that blends two key ingredients: Zembrin® – a standardised extract of the South African herb Sceletium tortuosum – and GABA (gamma-aminobutyric acid). Zembrin has been used for centuries in traditional South African practices to promote emotional balance and mental wellbeing. Today, it is backed by clinical research supporting cognitive function, including memory and mental flexibility, while helping to maintain a calm, focused state. GABA is a naturally occurring neurotransmitter that helps quiet nervous system activity, encouraging relaxation without drowsiness. Together, these ingredients offer a unique approach to managing daily stress and enhancing mental clarity.

The Science Behind Zembrin and GABA

Zembrin® is a patented extract of Sceletium tortuosum, a succulent plant native to South Africa. It contains alkaloids such as mesembrine and mesembrenone, which act as serotonin reuptake inhibitors and phosphodiesterase-4 inhibitors. This dual action supports mood regulation and cognitive enhancement. Zembrin has been studied in clinical trials for its effects on stress, cognitive performance, and sleep quality.

GABA (gamma-aminobutyric acid) is the brain's primary inhibitory neurotransmitter. It helps reduce neuronal excitability, promoting a state of calm. While there is debate about whether oral GABA crosses the blood-brain barrier, many users experience subjective relaxation, and research suggests it may influence the gut-brain axis to support relaxation.

Key Benefits for Cognitive and Emotional Wellbeing

This formula is designed to support several aspects of mental and emotional health:

• Emotional Stability: Zembrin may help maintain a balanced mood by modulating neurotransmitter activity, particularly serotonin pathways. Many users report feeling more even-keeled during stressful periods.
• Enhanced Cognitive Function: Research indicates that Zembrin can improve working memory and cognitive flexibility – the ability to switch between tasks efficiently. This makes it a valuable tool for students, professionals, and anyone needing sharp mental performance.
• Promotes Relaxation and Sleep: While not a sedative, Zembrin may help you fall asleep faster by eg mental tension. Combined with GABA, which supports a calm nervous system, this supplement encourages restfulness without next-day grogginess.
• Non-Drowsy Calm: Unlike many relaxation aids, this formula does not cause sedation. You can take it during the day to manage stress while staying alert and productive.

Who May Benefit from This Supplement?

NOW Calm & Focus is suitable for adults seeking natural support for stress, concentration, and mood balance. Ideal candidates include:

• Individuals experiencing occasional stress from work, school, or daily life
• Those looking to improve mental focus and memory recall
• People who have difficulty winding down at night due to racing thoughts
• Healthy adults who want to maintain cognitive function as they age

This supplement is not intended for children, pregnant or nursing women, or individuals with medical conditions without consulting a health care professional.

How to Choose a Calm and Focus Supplement

With so many options on the market, it is important to evaluate quality and transparency:

• Standardised Extracts: Look for ingredients like Zembrin that are standardised for key alkaloids to ensure consistency and potency. NOW uses a clinically validated extract with proven benefits.
• Third-Party Testing: GMP certification (Good Manufacturing Practices) ensures that products are tested for purity, potency, and stability. NOW Foods is NPA A-rated GMP certified, meaning their manufacturing processes meet rigorous standards.
• Ingredient Forms: GABA in this formula is provided in its free form, which is well-absorbed and supports the body's natural relaxation response.
• Company Reputation: NOW Foods has been a family-owned and operated company since 1968, known for their commitment to quality and affordability.

Frequently Asked Questions

Q: Is this supplement habit-forming?
A: Neither Zembrin nor GABA is known to be addictive. The formula is designed for daily uses without risk of dependence.

Q: Can I take it with other supplements or medicines?
A: Always consult your health care professional before combining with other supplements or prescription medicines, especially those affecting the nervous system.

Q: How long does it take to notice effects?
A: Some people feel a calming effect within 30–60 minutes. For cognitive benefits, regular uses over several weeks may provide optimal results.

Q: Is it safe for long-term uses?
A: When used as directed, this supplement is safe for extended uses. However, periodic breaks may be beneficial. Discuss with your doctor.

These statements have not been evaluated by the Medicines and Health care products Regulatory Agency (MHRA). This product is not intended to diagnose, treat, or prevent any disease. Always consult your health care professional before taking any supplement.