NOW Supplements, ADAM™ Men's Multivitamin with Saw Palmetto, Plant Sterols, Lycopene & CoQ10, 90 Softgels

Quality and Safety: GMP Certified and Kosher

Since 1968, NOW Foods has built a reputation for high-quality natural supplements. This family-run business adheres to strict manufacturing protocols. The ADAM Men's Multi is manufactured in a GMP-certified (NPA A-rated) facility, where each batch undergoes testing for potency, purity, and stability. Additionally, the softgels are Kosher-certified (containing gelatin). With over half a century of expertise, NOW guarantees that the label accurately reflects the contents—no hidden extras, no compromises.

Key Ingredients and Their Roles

Saw Palmetto is a herb traditionally employed to support prostate function and urinary health in men.* Plant Sterols, including beta-sitosterol, may contribute to maintaining healthy cholesterol levels already within the normal range.* Lycopene, a powerful carotenoid from tomatoes, is linked to cardiovascular and prostate wellness.* CoQ10 (ubiquinone) plays a vital role in cellular energy production and acts as an antioxidant.* The foundational multivitamin supplies vitamin D (as cholecalciferol), vitamin E, B-complex (including methylcobalamin B12), zinc, magnesium, and others—all in forms readily used by the body. Each softgel provides a precisely measured dose to aid energy metabolism, immune defence, and general health.

Potential Benefits of a Comprehensive Men's Multi

A carefully formulated multivitamin such as ADAM can help fill nutritional deficiencies often seen in contemporary diets. Vitamin D promotes bone health and immune function; zinc supports normal testosterone metabolism and immune defence; B vitamins aid in turning food into energy; and antioxidants like vitamin C, vitamin E, and CoQ10 help neutralise free radicals.* Individual outcomes may differ, but regular use of a premium multivitamin may lead to lasting energy, improved stress management, and overall vigour.* Bear in mind that supplements should complement—not replace—a balanced diet and healthy lifestyle.

How to Choose the Right Multivitamin for Men

When choosing a men's multivitamin, think about your age, activity level, and particular health concerns. Men aged 40 and above often prioritise prostate support, so ingredients like saw palmetto and lycopene are beneficial. Those who are physically active may require additional B vitamins for energy metabolism and CoQ10 for oxidative stress management. NOW ADAM addresses these needs without excessive dosing—a prudent strategy to prevent nutrient imbalances. The softgel form is excellent for individuals who dislike large pills, and the added plant sterols provide cardiovascular support often missing from standard multis. As with any supplement, take ADAM with food to improve absorption and reduce potential stomach upset.

FAQ About NOW ADAM Men's Multivitamin

How many softgels should I take daily? The recommended dose is one softgel twice a day with food. Always follow the label instructions and consult your health care professional if in doubt.

Can I take it on an empty stomach? It is advisable to take with food to improve absorption and lessen the chance of stomach irritation.

Is this suitable for vegetarians? No, the softgels contain gelatin (from cattle), so it is not vegetarian. A tablet or vegan capsule alternative would be needed.

Does it contain artificial colours or preservatives? NOW ADAM is free from artificial colours, preservatives, and common allergens such as gluten, soy, and dairy.

How long does one bottle last? With 90 softgels and a serving size of two per day, one bottle provides a 45-day supply.

* These statements have not been evaluated by the Medicines and Health care products Regulatory Agency (MHRA). This product is not intended to diagnose, treat, or prevent any disease. Food supplements should not be used as a substitute for a varied diet and healthy lifestyle.

What Makes NOW ADAM Men's Multivitamin Different?

Men have distinct nutritional requirements that a generic multivitamin may not adequately meet. NOW ADAM Superior Men's Multi is specifically designed to cater to the needs of an active male lifestyle. It blends essential vitamins and minerals with targeted ingredients such as saw palmetto, plant sterols, lycopene, and CoQ10. Unlike many multis that come as hard tablets or contain cheap excipients, ADAM use softgels that are easier on the digestive system and simpler to swallow. Whether you are a fitness enthusiast, a busy professional, or simply aiming to fill dietary gaps, this multivitamin offers a strong foundation for health.