Key Benefits of NOW Foods Vitamin A
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Vision Support: Vitamin A contributes to the maintenance of normal vision, especially in low light conditions.*
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Immune Function: This nutrient helps the immune system work normally by maintaining the integrity of skin and mucous membranes.*
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Skin Health: Vitamin A plays a role in normal cell specialisation, which supports healthy skin.*
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Mucous Membrane Maintenance: It also helps maintain the normal function of the tissues lining the respiratory, digestive and urinary tracts.*
What Is Vitamin A and Why Do You Need It?
Vitamin A is a fat-soluble vitamin essential for many bodily functions. Since the body cannot produce it, you must obtain it from food or supplements. NOW Foods Vitamin A gives you 25,000 IU of natural retinol from fish liver oil in each soft gel capsule – a highly absorbable form that your body can uses straight away.
If your diet lacks vitamin A‑rich foods like liver, carrots or dark leafy greens, this supplement can help fill the gap. The high potency means you only need one soft gel capsule daily with a meal to support your nutritional needs.
Understanding Vitamin A: Retinol vs. Beta-Carotene
There are two main forms of vitamin A: preformed retinol (found in animal foods) and provitamin A carotenoids (like beta‑carotene from plants). Retinol is ready for the body to uses, whereas beta‑carotene must first be converted – a process that is less efficient.
This product provides retinol from fish liver oil, offering a direct and reliable source that bypasses the conversion step. That makes it ideal for anyone who wants a predictable daily intake of active vitamin A.
How Much Vitamin A Should You Take?
For adults, the recommended daily intake is 900 µg RAE (3,000 IU) for men and 700 µg RAE (2,333 IU) for women. One soft gel capsule delivers 25,000 IU (7,500 µg RAE), which is more than the upper limit of 10,000 IU set for safe daily intake. Therefore, take only one soft gel capsule per day with a fat‑containing meal to aid absorption, and do not exceed this dose unless advised by a doctor.
If you are pregnant, breastfeeding or have a medical condition, consult your health care professional before using this supplement.
Potential Side Effects and Safety Considerations
Vitamin A from retinol can build up in the body and cause toxicity if taken in excessive amounts. Symptoms of hypervitaminosis A include nausea, dizziness, blurred vision and liver problems. Stick to the recommended dose and avoid combining this product with other high‑dose vitamin A supplements.
Pregnant women should be especially careful because high doses may harm the developing baby. People with liver disease or those taking medication should also seek medical advice before uses.
Quality and Purity of NOW Foods Vitamin A
NOW Foods is a well‑respected brand that prioritises quality. This product is non‑GMO, gluten‑free, corn‑free, dairy‑free, egg‑free and soya‑free. It is also kosher‑certified (gelatine). The capsules are made in a GMP‑certified facility, and every batch is tested for potency and purity. NOW Foods has been family‑owned since 1968 and packages its supplements in the USA under strict quality controls.
Each bottle contains 250 softgels, and this listing gives you two bottles for a total of 500 softgels – a handy, long‑lasting supply.
Frequently Asked Questions
Is this vitamin A from fish liver oil sustainable?
NOW Foods sources fish liver oil from species that are not overfished. For specific sustainability details, contact the company directly.
Can I take this supplement if I am pregnant or nursing?
Consult your doctor or midwife before uses. High doses of vitamin A may be harmful during pregnancy, so professional advice is essential.
What is the difference between IU and µg RAE?
IU measures biological activity. For vitamin A, 1 IU of retinol equals 0.3 µg RAE (retinol activity equivalents). So 25,000 IU is about 7,500 µg RAE.
How should I store these softgels?
Store in a cool, dry place away from direct sunlight. Keep the bottle tightly closed when not in uses – do not refrigerate.
* These statements have been evaluated by the European Food Safety Authority. Vitamin A contributes to the maintenance of normal vision, the normal function of the immune system, and the maintenance of normal skin and mucous membranes.
This product is a food supplement. Do not exceed the recommended dose. Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle. Keep out of reach of young children. If you are pregnant, breastfeeding, have a medical condition or are taking medication, consult your doctor or pharmacist before uses.